When we were planning for this collection I asked the kids what they would want. “Cute and comfy” travel clothes, swimsuits and tennis outfits for lessons were their requests, so we made just that. We wanted this collection to feel like you’re stepping into one of my photographs – coastal, dreamy and fun.
We had custom embroidery by Psychic Stitch for the Getaway sweatshirt and let the kids design their own bags! The bags had illustrations from the collection and were customized for each kid. They each had a “passport” that got stamped for each activity they did, inspired by the getaway theme of the collection. Seeing all the kids at the event in the collection was so sweet.
Sharing this with friends over the weekend got me so excited to be able to share the collection with all of you! Having Rocky Barnes and Jacey Duprie there with their kids was such a joy. I hope you (and your little ones!) love this collection as much as I do.
A big thank you to the Janie and Jack team for putting together such a lovely event. Working on this collaboration with everyone was incredible, and getting to include my kids and friends was just as special. Check out the full collection here.
xx Gray